be.

DESIGNER. BUILDER. CURIOUS HUMAN.

Hi, I’m
Balaji Eswar.

I’m a Lead Product Designer .
Crafted with purpose.

A little preview of how I think. Tap to explore ↗

With 11+ years in design, I help teams simplify enterprise products, shape confident financial experiences, and build systems that scale—from the first flow to the final interface.

FintechEnterprise UXDesign systemsBrand identityAI-assisted building
Let’s talk Download resume
Brand identityWordPress & webAI-assisted apps
A LITTLE CONTEXTBIG PICTURE

Good products start with curiosity.
I stay for the details.

I bring product thinking, UI/UX leadership, and brand craft together—helping teams turn enterprise platforms and financial workflows into experiences people can use with confidence.

Thoughtful by design.From the first question to the final handoff.
More about me ↗
EXPERIENCE & LEADERSHIP01 / 09
11+

Years of turning
complexity into clarity.

Product, brand, and design leadership.

Download résumé

Some engagements ran concurrently.

IDENTITIES CRAFTED100+

Logos created

SELECTED WORK08

Projects & collections to explore

IN THE LAB06

Apps, extensions & plugins in progress

VIRTUAL COFFEE
365

Imaginary cups. Very real curiosity.

CORE SKILLS

The craft behind the work.

01Interaction designFlows & states
02Design systemsPatterns & tokens
03Visual identityLogos & brands
04Rapid prototypingIdeas you can test
MY TOOLBOXDesign → Build → Iterate

My design & build toolkit.

Interfaces, prototypes, and shared systems.

FigmaInterface design & systems
FramerWebsites & interactions
MiroFlows & workshops
SketchLegacy UI projects
Adobe XDLegacy UI/UX
HOW I CAN HELP

From a rough idea
to a real product.

Strategy, craft, and the hands to build it.

↗

Find the right problem.

Research, journeys, and product direction that give the team a clear next move.

Product strategy · UX
◈

Make it feel considered.

Interfaces, identities, and reusable systems with care in every state.

UI · Design systems · Brand
⌘

Bring it into the world.

Working prototypes, websites, and AI-assisted apps—built alongside your team.

Web · Prototyping · Collaboration

The side-project lab

Apps, extensions & plugins in progress
Web app / PDF toolkit

PaperKit

What I’m building

A full PDF workspace, being refactored toward a production-ready architecture.

Active development / refactor
Web app

Prisma

What I’m building

A broader designer utility, exploring a central workspace for design tools and workflows.

In development
Chrome extension

Chroma

What I’m building

A color picker and workflow utility for collecting and working with colors.

In development
Chrome extension

Pigment

What I’m building

A color-focused utility for everyday design work.

In development
Chrome extension

TypeLens

What I’m building

Inspect typography and fonts directly from webpages.

In development
Figma plugin

Lorem+

What I’m building

Generate placeholder content and realistic mock data inside Figma.

Planned / build stage

Selected product work

Enterprise · Fintech · Design systems
Torus — Low-Code PlatformUser flows · Component systems · Scalable UIEnterpriseProject PebbleTransaction flows · Dashboards · Financial dataFintechTorus UI KitTypography · Tokens · Interaction patternsDesign systemsPebble Design SystemConsistency · Accessibility · ScalabilityDesign systemsProject AtlasProduct websites · Community · MarketplaceWeb & brandDesign & Brand ArchiveLogos · Brand identities · Web & mobileWeb & brandFinOne · UAE fintechFinancial experiences, with clarity at the centre.FintechFedNow · Banking mockupExplore a simulated instant-payment flow.Fintech

More stories behind the work are on the way. For a project walkthrough, get in touch.

Off the clock. Still curious.

A soundtrack, a good book, and a little play.
MY SOUNDTRACKOpen Spotify ↗

For the flow state.

Listen with Spotify. Playback availability depends on your account and browser.

WHAT I’M READING
Before the Coffee Gets Cold book coverONE MORE
CHAPTER.

Before the Coffee
Gets Cold

Toshikazu Kawaguchi

Explore the book
A THOUGHT TO KEEP
Make room for curiosity.
Good ideas need a little quiet.

A studio reminder

DESIGN DOCK ACADEMYSINCE 2023
Design Dock Academy

Helping new designers
find their footing.

Alongside my product work, I teach UI/UX part-time—guiding aspiring designers from fundamentals to hands-on projects.

UI/UX fundamentalsInterface craftPrototyping
More about my teaching ↗

Elsewhere

A few places to find my work.

LinkedIn

Connect with me

View profile

Behance

Selected design work

View profile

Dribbble

Interface & visual design

View profile

Instagram

@itsbalajieswar

View profile
A LITTLE OFFLINE ENERGY00000

Take a running break.

☁
Space or tap to jump
Open to work

Looking for your next
product designer?

Download full resume